Marketing research innovator
Cape Town Area, South Africa
Panel Services Africa
B.Sc. In Maths & Applied Maths (UNISA), M. Com (University of Kwa Zulu Natal).
Advertising Bates and BBDO Research ending up at BBDO Cape
Lecturer in the Dept of Business Science at UCT
Mike has published in the South African Journal of Economics as well as having presented numerous conference papers.
Mike is a member of ESOMAR.
Specialties: Online research, panel research methodology, data investigation and dissemination, modelling
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising radio’s role for advertisers’. The provocation arose from the number of times that the multiplier effect of additional media (in her case, radio) in a media campaign was mentioned. What intrigued me is that there’s […] Read more