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With over 13 years’ experience in marketing and media, Nicholas Hodge has developed a strong network of influential players and business leaders in African and Middle East.
With many years of heading up the commercial teams within both Naspers and Media24, he has specialized in building strong teams for various global Media Houses looking to expand in Africa, and grow their offering into new markets.
Since joining global mobile marketing and advertising agency, YDigital Media in 2016, he has assisted a variety of top brands such as BMW, Uber and BBM with their cross-platform marketing initiatives and strategies. With a clear understanding of Africa’s low cost data requirements, together with new innovation and mobile payment systems; Nicholas has been working with several of the largest e-commerce groups to successfully launch in new markets.
TV previously dominated ad spend, garnering up to 80% of the ad budget. But its future is under threat as...
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