Odette van der Haar
Odette van der Haar is CEO of the Association for Communication and AdvertisingThe ACA is the recognised industry body and self-regulator of the South African advertising and communications profession representing approximately 100 agencies that contribute approximately 95% of total ad spend in SA per annum.
Odette van der Haar's Recent Articles
Creativity is the key to unlocking business potential
26 October 2011 - AdvertisingTo understand the business of creativity, you have to understand the relationship between creativity and genius that is in essence the difference between an ordinary mind and one of genius. Most ...
