Paula Raubenheimer Articles 3
Paula Raubenheimer is the Head of Programmatic at The SpaceStation and has over 10 years’ experience in the digital media landscape. Raubenheimer has a B Bus Science (Law) degree and completed Post-Graduate studies in Marketing and Advertising Communications. Before commencing with SouthernX in 2014, she was the Group Commercial Director of the Habari Group. On leaving the Group in 2013, Raubenheimer launched an e-commerce store, which she made profitable after only four months of operation. Her specialties include digital business development, media sales, general management and business strategy development and execution. In 2015, Raubenheimer was named as one of The Mint Top 40 Under 40 most influential people in media by The Media Online. She was also selected to be a speaker at the Integrated Marketing Communication Conference and the Best of Global Digital Marketing Conference in 2015.
Online advertising and the myriad of variables that fall under its umbrella is constantly changing – what is on trend this month, could be completely redundant the next. There are constantly new technologies being introduced which are fantastic on one hand, but on the other hand can also create confusion in the market. This is particularly […] Read more
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is going in South Africa. When you compare efficiency of programmatic advertising to that of traditional advertising, it’s easy to see why programmatic is the way of the future. Here are some basic points that publishers […] Read more
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With many publishers and agencies embracing the international trends, there has been a steady uptake in investing in the required technology and skills in order to get the most out of the latest programmatic platforms. Paula […] Read more