Hybrid workforce: Closing the gap between customer expectations and delivery
The world has changed over the past two years with the workplace evolving to a hybrid model but customer experience...
Creating great customer experiences means using data effectively
periences today, companies need digital transformation to gather customer information, create unique experiences, drive personalisation and build trust.
The real value of company compliant templates and content governance
The real value of brand-compliant templates and brand governance lies in the ability to remove the content clutter from the...
Striking the balance between customer privacy and intimacy
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is...
Customer privacy is part of the experience and is critical to build trust
Overall marketing departments need to invest in privacy and take it seriously. From the newsletters companies send to pop-ups on...
Should your brand self-isolate during a pandemic?
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively....
