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Peter Searll is the owner of Dashboard Marketing Intelligence. He believes in the power of information. Innovation in approaches to design, gather and interpret this excites him. Dashboard is full service market research and strategy business that combines significant experience in traditional research methodologies with the latest in technology to provide clients with information that is fast, accurate and accessible.
If you want to play in Africa, you can’t afford to snooze. The growth in smartphones means more people have...
Part two: Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most...
Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate...
Given time pressures among respondents and clients, long and involved surveys are dead or dying. Today’s respondents need concise and...
It is a given that the evolution of the grand enabler – telecommunications – from the first round-the-world telephone conversation...
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