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Kantar Retail was formed in 2009 from four Insight and Consulting businesses. It serves leading Retailers and Manufacturers globally, delivering a competitive advantage and enhanced revenue and profitability. Leading suppliers, brand manufacturers, retailers, financial services and strategic marketing firms rely on Kantar Retail’s expertise to transform their businesses. Kantar Retail is headquartered in London and is part of the Kantar Group and WPP.
Brands looking to be true ‘category leaders’ need to begin building a ‘change or die’ mentality to their category leadership...
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