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Rebecca Walker Reczek is an Associate Professor of Marketing at the Fisher College of Business at The Ohio State University. Dr. Reczek’s research focuses on the area of consumer behaviour.
Chri sSummers is a fifth-year doctoral candidate in marketing. He will join the University of South Carolina as an assistant professor in the Fall of 2016.
Summers is advised by Rebecca Walker Reczek. In his dissertation, he empirically investigates how behaviourally targeted advertisements affect consumer self-perceptions and behaviour.
Robert Smith received his Ph. D. in Marketing and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits.
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have...
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