The values brands espouse have become increasingly important, with consumers changing brands if they no longer 'speak' to them.

Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, aspirations and inclinations.

The Simpsons is the most-watched animated show among 18-49 year olds, with reruns worth a billion dollars! In a recent Brand Keys...

No joke. Barnes and Noble CEO William Lynch, resigned this month. The writing was on the wall, or e-reader, well...

The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the ‘Super...