Sibusiso Radebe Articles 1

Sibusiso’s professional history is a case in point for the phrase: “the harder I work, the luckier I get.” He started working as a data capturer in high school already and from there, he kept on putting in the elbow grease required – to maximise every opportunity that came his way. As such, he co-founded BWD Advertising – at a remarkably young age. Apart from his dogged persistence and devotion to “work as hard as it takes,” Sibusiso’s humility has to be a sure contributor to his success. He prefers to talk about “lessons learnt” rather than “achievements.” He also believes one should learn a new skill every year, instead of sitting on your laurels and thinking “I have arrived.” Plus, rather than blowing his own trumpet, he prefers to measure himself by the growth and results achieved for clients. It is perhaps because of leadership principles such as these that today, more than a decade since its inception; – that create award-winning work for a myriad of blue-chip clients. This includes the likes of MTN, the Development Bank of Southern Africa (DBSA), SBV, T-Systems, aha Hotels & Lodges and many more…

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