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Sue Unerman is chief strategy officer at MediaCom in the UK. This bio is from the company website.
What do you do?
I ensure that MediaCom remains ahead of the game.
Why did you join MediaCom?
Someone told me that the senior management at what was then The Media Business were unusually good, open to change and challenge. This has remained true as the business has grown from £44m billings to over £1bn in the last two decades.
Why do you love working here?
The best people in London work here, the best clients in the world work with us, and we produce excellence every day
What's your most memorable MediaCom moment?
Campaign magazine made us agency of the decade. That was a good day.
What piece of work are you proudest of?
I wrote a book this year: Tell the Truth, honesty is your most powerful marketing tool.. It references some of the most amazing work that the MediaCom team have produced over the last decade.
Does it really matter when you’re driving a car on a long unfamiliar journey and the fog clears, the satnav...
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