Terry Murphy started her career in Marketing Services at MNet with Koos Becker at the helm. Within a few years they formed Oracle Airtime Sales (now DStv media). After 10 years with the MIH group, Murphy moved into the digital space in the “pre 2001 dot com crash” and was involved in the development of advertising and digital audience measurement technology in the USA. She then joined MediaCom SA as P&G Account Director and to form the Consumer Insights and Business Science departments, the latter pioneering in local (media) econometric. Since 2011 she has been with Primedia Outdoor, where she is currently Marketing and Marketing Services Executive.