From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative...
Transforming OOH through the OMC
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to...
OMC update: With change comes more refined results
The OMCs change to a new partner and new software is one that will no doubt get even the most...
We’ve done it! Now OMC can give accurate performances for digital OOH campaigns
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and...
OMC response to OOH, that hurts
The Out of Home Measurement Council has responded to a story recently published, OOH, that hurts!
Don’t just go virtual, go by Road in 2020!
Last year was a good year for the OMC, with more users signing up to use the Road research tool....
