Warren Moss
Warren Moss is the founder of Demographica (www.demographica.co.za ), South Africa's largest digital email advertising company; they make use of email marketing as a way of branding, marketing, advertising, customer acquisition and sales. As a natural born entrepreneur, Warren’s ADD nature fits well with the business and his multiple achievements in life, the most remarkable being the founding of Demographica, being a finalist for the ABSA Jewish Entrepreneur Award and a finalist in the ICT Young Entrepreneur of Africa. Warren has been featured in numerous magazines, websites and newspapers, and regularly featured on radio, covering digital/email marketing topics. These include Enterprise Risk, Money Marketing, Marketingweb.com , AdVantage magazine, Business Day, Marketingmix.co.za, The Media Online, Talk Radio 702/Cape Talk 567 and Business IT Africa.
Warren Moss's Recent Articles
The five rules of designing email
21 July 2011 - OnlineEmail is the preferred means of communication. Consumers, journalists and editors are bombarded by hundreds of messages a day, some wanted, others not so much. But if you want people ...
SMS marketing: do it right to protect your brand
24 May 2011 - MobileAround the world, SMS marketing campaigns are huge. The technology is simple, the communication is brief and to the point. Done correctly, the cost-benefit ratio is excellent. But when it’s ...
Digital marketing cancels out the need for narrow market segmentation
7 April 2011 - AdvertisingTried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at Demographica. It is for this reason that Demographica, South Africa's largest ...
