The five rules of designing email
Email is the preferred means of communication. Consumers, journalists and editors are bombarded by hundreds of messages a day, some...
SMS marketing: do it right to protect your brand
Around the world, SMS marketing campaigns are huge. The technology is simple, the communication is brief and to the point....
Digital marketing cancels out the need for narrow market segmentation
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at...
