Advertising
21 May 2012 - Advertising
Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters of real-time bidding (RTB). For ...
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Banning alcohol advertising misses the point – and the objectives
18 May 2012 - AdvertisingThere is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as fetal alcohol syndrome, physical and emotional abuse, drunk driving, severe ...
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The bold, and beautiful, art (or science?) of TV buying
17 May 2012 - AdvertisingMy rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and that you need only watch ...
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It’s a question of…media mavens going on ‘gutfeel’
15 May 2012 - AdvertisingIt’s a question of…using ‘gutfeel’ to launch a company designed to offer the advertising and marketing industries a real time online market opinion platform, at ...
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Measuring loyalty metrics for future growth
14 May 2012 - AdvertisingThe Net Promoter Score is somewhat like Juan Smith in rugby, Banyana Banyana, or nurses in general… highly effective, potentially very powerful, yet highly underrated. ...
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Media agencies: the impact of the recession
11 May 2012 - AdvertisingHow is the recession in Europe and the United States affecting the media industry? International media experts Vincent Letang and Mario Mateus explain. There are few ...
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‘Creating art’ campaign sees rise in entries for Absa L’Atelier
11 May 2012 - AdvertisingA campaign by The Jupiter Drawing Room (Johannesburg) for the Absa L’Atelier, an annual art competition, saw a 40% increase in submissions this year. Called ...
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The agency of right now
9 May 2012 - AdvertisingOver the years there have been many attempts to create the ‘agency of the future’. Enfatico, the WPP agency that was built from scratch for ...
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Free next generation tracking platform for advertisers
4 May 2012 - AdvertisingSAN FRANCISCO: InMobi has announced the launch of its new mobile conversion tracking platform that provides real-time analytics that allow advertisers to measure multiple conversions ...
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Media agencies spiralling out of control
30 April 2012 - AdvertisingThis industry is notorious for doing a lot of complaining about what they are experiencing but not really doing anything about it. Wicus Swanepoel goes ...
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