Advertising
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22 February 2012 - Advertising
With over 900-million consumers in 53 Countries, Africa has been growing at almost 5% each year since 2000, making it the world's third fastest growing ...
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Ads24 reveals power of community papers in Western Cape
21 February 2012 - AdvertisingAds24 recently released its groundbreaking Compass24 research that will help media agencies and planners to harness the power of the community press. Now it has drilled ...
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365 Digital and Umuntu Media go all out in Africa
17 February 2012 - AdvertisingLast week, Umuntu Media and 365 Digital Publishing, a division of Primedia Online, announced that they have signed an agreement in which 365 Digital will ...
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Tradigital – total integration the only way to go
16 February 2012 - AdvertisingDigital is here to stay but it is not all right to focus solely on it, according to Carat SA’s latest research. Traditional media solutions such ...
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Brand idols: don’t be deaf to vocal locals
14 February 2012 - AdvertisingThe beginning of the year has, as usual, been peppered with marketing predictions for the year ahead, including how ‘influencers’ will take charge of brands. But ...
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A compass towards understanding community newspapers
8 February 2012 - AdvertisingResearch into community media has revealed that the sector is vitally important to its stakeholders and that readers want a different product from general ...
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Will Facebook eat advertising?
7 February 2012 - AdvertisingWith the much-hyped Facebook IPO looming, the digital world is analysing just what it means for advertising online. Matt Straz asks whether the social network, with ...
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Seven reasons to advertise in custom magazines
7 February 2012 - AdvertisingCustom magazines are invariably linked to a specific retail brand, so why would anyone else want to advertise their brand in one of these publications? ...
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MDDA gets green light for community media ad project
3 February 2012 - AdvertisingThe Media Development and Diversity Agency (MDDA) and Government Communication and Information Service (GCIS) has received the green light from the National Treasury Department to ...
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Planning for a PHD in media
3 February 2012 - AdvertisingIt’s all about the DNA of an agency. It’s pointless connecting the strands of your company – no matter who has the more sizeable shareholding ...
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