Mobile
21 February 2012 - Mobile
According to eBay’s CEO, John Donahoe, there will be more change in the way consumers shop and pay in the next five years than there ...
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Savvy SA schools use SMS for mass communication
16 February 2012 - MobileA Cape Town mom is more than a little displeased with her children’s primary school. During the recent heat wave in the Western Cape, the ...
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Smartphones change the way SA uses the Web
6 February 2012 - MobileThe growing penetration of smartphones into the South African market is sparking dramatic changes in the way that local users are using the Internet. One ...
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Road warriors: Mobile workforce on the move
12 January 2012 - MobileIs the mobile workforce a practical reality in corporate South Africa? Karl Reed discusses the technicalities of this much touted organisational dream. One of the most ...
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Permission-based marketing can hinge on an SMS
11 January 2012 - MobileBy now, most companies should have woken up to the fact that if they want to stay in business for any length of time, permission-based ...
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Five steps to viral reach: cater for as many consumers as possible
19 December 2011 - MobileWhat is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see ...
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Watershed year for SMS approaching
6 December 2011 - MobileNext year, 2012, is the year the electronic communications opt-in vs opt-out debate is going to come to a head, and the fallout is going ...
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Step one to achieving mobile viral reach: merge right & left thinking
5 December 2011 - MobileI remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me ...
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2011: The year social went mobile
2 December 2011 - MobileThe most significant communication trend to emerge in 2011 was mobility, which is beginning to drive major changes in the way the global economy operates. ...
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Merging mobile and social media for a powerful mix
24 November 2011 - MobileOne of the big emerging opportunities in the South African digital marketing space lies in the way that usage of mobile phones and social media ...
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