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13 February 2012 - Online
In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at ...
No CommentsYou can’t escape online reputation risks – but you can manage them
10 February 2012 - OnlineMost companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure that it maintains and grows ...
1 CommentGetting that feeling of industry deja vu…
27 January 2012 - OnlineDo you have industry déjà vu? I do! Doesn’t it feel as though the primary issues of the day we face today are the same issues that ...
No CommentsAct now for first-mover advantage on Google+
13 January 2012 - OnlineIn a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ...
1 CommentA mouthpiece for African journalists…and a call for content
19 December 2011 - OnlineMEDIA STATEMENT: We at the Institute for Advancement of Journalism (IAJ) have become increasingly aware that this continent’s media is heavily populated by journalists who ...
No CommentsWelcome to The Huffington Post era
30 November 2011 - OnlineAggregated content publications are doing really well online. Tim Spira considers whether traditional media can wish them, and their various iterations, away – or is ...
1 CommentGetting the right media mix for the right media spend
31 October 2011 - OnlineIn theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions -- ...
No CommentsJeff Bezos is the next Steve Jobs
27 October 2011 - OnlineWith the passing of a visionary like Steve Jobs, people are asking the obvious questions about who will fill that void. What will happen to ...
No CommentsAnother view: UK population expresses brand views via social networks
24 October 2011 - OnlineA survey conducted online by YouGov on behalf of Interactive Intelligence reveals an escalating number of the UK population are using social media to express ...
No CommentsGoogle Analytics enhancements have dramatic effect on campaign tracking
18 October 2011 - OnlineRecently, Google slipped a small change into its Google Analytics software without much fanfare, despite the fact that it will deliver richer and more accurate ...
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