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Closing the loop on campaigns, from insight to action
22 March 2012 - Online

Full closed loop business intelligence (BI) functionality across mobile and social networks has now become feasible, allowing enterprise BI to deliver even greater business value, ...

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From who’s who to who’s new on social media

15 March 2012 - Online

Anyone interested in the development of social media platforms might have noticed that what used to be a rather staid series of big books listing ...

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GROUPON CAPE TOWN TEAM PHOTO SHOOT 2011!

To deal or not to deal: the future of group-buying sites

13 March 2012 - Online

Groupon, Wicount and Vuvuplaza are just a few of the numerous group-buying projects that took South Africa by storm. Taryn Arnott questions whether they will ...

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Rallying the troops in the forward march to Digital Day

13 February 2012 - Online

In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at ...

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You can’t escape online reputation risks – but you can manage them

10 February 2012 - Online

Most companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure that it maintains and grows ...

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Getting that feeling of industry deja vu…

27 January 2012 - Online

Do you have industry déjà vu? I do! Doesn’t it feel as though the primary issues of the day we face today are the same issues that ...

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Act now for first-mover advantage on Google+

13 January 2012 - Online

In a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ...

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african_journalists

A mouthpiece for African journalists…and a call for content

19 December 2011 - Online

MEDIA STATEMENT: We at the  Institute for Advancement of Journalism (IAJ) have become increasingly aware that this continent’s media is heavily populated by journalists who ...

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AOL Huffington Post

Welcome to The Huffington Post era

30 November 2011 - Online

Aggregated content publications are doing really well online. Tim Spira considers whether traditional media can wish them, and their various iterations, away – or is ...

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mmm_fragmentation

Getting the right media mix for the right media spend

31 October 2011 - Online

In theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions -- ...

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