Online
13 February 2012 - Online
In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at ...
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You can’t escape online reputation risks – but you can manage them
10 February 2012 - OnlineMost companies understand that reputation is an intangible business asset that needs to be nurtured, defended and protected to ensure that it maintains and grows ...
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Getting that feeling of industry deja vu…
27 January 2012 - OnlineDo you have industry déjà vu? I do! Doesn’t it feel as though the primary issues of the day we face today are the same issues that ...
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Act now for first-mover advantage on Google+
13 January 2012 - OnlineIn a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ...
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A mouthpiece for African journalists…and a call for content
19 December 2011 - OnlineMEDIA STATEMENT: We at the Institute for Advancement of Journalism (IAJ) have become increasingly aware that this continent’s media is heavily populated by journalists who ...
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Welcome to The Huffington Post era
30 November 2011 - OnlineAggregated content publications are doing really well online. Tim Spira considers whether traditional media can wish them, and their various iterations, away – or is ...
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Getting the right media mix for the right media spend
31 October 2011 - OnlineIn theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions -- ...
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Jeff Bezos is the next Steve Jobs
27 October 2011 - OnlineWith the passing of a visionary like Steve Jobs, people are asking the obvious questions about who will fill that void. What will happen to ...
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Another view: UK population expresses brand views via social networks
24 October 2011 - OnlineA survey conducted online by YouGov on behalf of Interactive Intelligence reveals an escalating number of the UK population are using social media to express ...
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Google Analytics enhancements have dramatic effect on campaign tracking
18 October 2011 - OnlineRecently, Google slipped a small change into its Google Analytics software without much fanfare, despite the fact that it will deliver richer and more accurate ...
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