TheMediaOnline’s latest news on online and interactive media.
The most important thing to remember about stories is they’re fun, so go out experiment, engage and learn. Most importantly find your New Normals. Read more
Finding yourself in a solitary confinement cell is very daunting. And while it is not real, only a VR experience, it certainly felt real. Read more
Governments have allowed Facebook to build the most lucrative advertising engine the world has ever seen. But transparency is an issue. Read more
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to be emphasised. Read more
TV previously dominated ad spend, garnering up to 80% of the ad budget. But its future is under threat as alternative screens threaten the future profit margins of pay-TV networks. Read more
The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive existing social media networks in order to effectively socialise their business and br... Read more
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