Communications
Winners take all at PRISM awards
26 March 2012 - CommunicationsSplash PR and Media Consultants won the overall Gold Award at the 2012 PRISM Awards for its ‘Vote for Table Mountain’ public relations campaign. The ...
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You, freelancing and the taxman
23 March 2012 - CommunicationsYou're well on your way to making a living out of the articles you've managed to sell to various publications? You've mastered the art of ...
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Spreading the word
19 March 2012 - CommunicationsWord-of-Mouth Marketing (WOMM) has become a global phenomenon. Entrepreneurs worldwide are making use of this creative, inexpensive and measurable marketing tool, to target new clientele ...
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The Loeries: too much barking and way too little real bite
16 March 2012 - OpinionI wonder about the Loerie Awards. I wonder in particular about ownership, the opaque structure, being all things to all people, its positioning, the commitment ...
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To tweet in isiXhosa is hot!
16 March 2012 - CommunicationsThere are nearly 50 million people in South Africa, and a large percentage of them speak Zulu and Xhosa. Now a Cape Town communications company ...
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Why is the Famous Five series no longer a jolly good read?
14 March 2012 - OpinionCaryn Gootkin bemoans the modernising of classic children’s books. The words and expressions which so aptly captured the flavour of their era are gone and ...
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Think first, then think again: social media and the contact centre
8 March 2012 - CommunicationsIn 2012, it would be shocking indeed to see a communications plan that doesn't feature social media. In the contact centre environment, most brands are ...
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Tick tock: Argus Madiba cartoon was in bad taste
7 March 2012 - OpinionThe Cape Argus recently carried a cartoon - titled 'Global Death Watch - depicting the faces of elderly leaders’ faces in clocks, each one ticking, ...
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Code red: how the psychology of design impacts on ROI
29 February 2012 - OpinionA company's brand is a vital component with a far-reaching influence on virtually every aspect of operation. Its definition is a broad one. A brand ...
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Freelancers: tips on how to survive 2012
24 February 2012 - OpinionThe end of January is usually a time of reckoning for media freelancers. The lack of income over the holidays starts to bite. And – ...
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