Out of Home
13 February 2012 - Out of Home
As South Africa’s public transport infrastructure grows, more and more companies are jumping on the branded bandwagon, but are they doing it correctly? Jane Rosen ...
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It melts in your mouth…or off a billboard
2 February 2012 - Out of HomeThe melting chocolate looks as if you could stand below and actually gulp it down in great big yummy mouthfuls. But it’s not real. It’s ...
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OHMSA reaches agreement with SAARF over levies
26 January 2012 - Out of HomeMelissa Moore, executive director of Out of Home Media South Africa (OHMSA), has written an open letter to all media and marketing stakeholders regarding an agreement ...
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Out of home is Cinderella, NOT her ugly sisters
24 January 2012 - Out of HomeA doyenne of out of home media, who, with her partner Debbie Lea, sold Airport Media to Avusa late last year, Suzanne Styles understands the ...
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It’s a wrap!
18 January 2012 - Out of HomeIt is easy to drive past a billboard without paying too much attention but not so if the entire building has digital images projected onto ...
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Uproar in out of home advertising industry
13 December 2011 - Out of HomeThe out of home advertising sector is extremely competitive, and worth hundreds of millions in terms of revenue. This week one of major players, Ken ...
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Research reveals outdoor truths about advertising
11 October 2011 - Out of HomeNew research by South Africa’s Outdoor Auditors has revealed some vital new statistics to help media agencies, brand managers and creative companies help plan campaigns ...
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Continental flexes its face of fashion
6 October 2011 - Out of HomeInnovation coupled with a dash of humour and loads of creativity was the main feature of Continental Outdoor’s annual Flex Face Fashion Show last week. ...
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Bright lights, big city, iconic sites
5 October 2011 - Out of HomeAn icon is an object, a place or a face that stands out from the rest. It is easily recognisable, it may have some well-known ...
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Tapping into healthy out of home ads
30 August 2011 - Out of HomeHealth and beauty adverts are everywhere. In magazines and newspapers, on Facebook, and out there on billboards and digital screens. But who exactly are they ...
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