Out of Home
16 May 2012 - Out of Home
No longer can brands rely on the loyal, regular and rational customer; in fact, products are likely to be bought by a disloyal, irregular and ...
No Comments
Activations can make brands fly, or flop
15 May 2012 - Out of HomeActivations bring brands to life, communicating face-to-face with target audiences. But, asks Taryn Arnott, does it always work? Flash mobs on planes, social media activation, guerrilla ...
1 Comment
Scene of the crime activation at Cape Town Station
14 May 2012 - Out of HomeCape Town Station will tomorrow [Tuesday] become the scene of a crime. The DNA Project, with FoxP2, will draw attention to the vital importance of ...
No Comments
Nakanjani! Loving life on billboards
4 May 2012 - Out of HomeLoveLife recently reinforced its ‘Nakanjani’ campaign with the launch of 10 billboards created by Penny Black Outdoor. The campaign was launched in 2011 to inspire ...
No Comments
Provantage and ACSA launch Airport.tv
2 May 2012 - Out of HomeProvantage Out of Home Media, in partnership with ACSA, is rolling out a fully-fledged digital television network in nine airports across South Africa, following international ...
No Comments
ABC = accuracy, boldness and clarity
3 April 2012 - Out of HomeCreative outdoor campaigns can be a hugely powerful means of influencing consumer perceptions and attitudes, and ultimately the decision to buy products, says Gareth Grant. ...
No Comments
Final farewell to Airport Media from the ‘airport queens’
29 March 2012 - Out of HomeAlmost 10 years after founding Airport Media (Pty) Ltd as a little company to “keep us busy” Suzanne Styles and Debbie Lea are “moving on”. “We ...
1 Comment
An incredibly big billboard
22 March 2012 - Out of HomeA massive 900m2 billboard has drivers in Johannesburg agog. Raised in honour of the launch of the new Audi A5, it has a 2.7km run ...
No Comments
It’s all about the cha ching, cha Chang of shopping
16 March 2012 - Out of HomePrimall Media made a bold move recently when it joined forces with trend analyst and strategist, Dion Chang. The shopping centre advertising specialists believe that ...
No Comments
When it comes to sexy imagery outdoors, size does count
9 March 2012 - Out of HomeHave you ever had a media ground-hog day? When today is a total repeat of yesterday and tomorrow offers all the mystery of last week? ...
No Comments