The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more
Late on Wednesday evening, the Hawks raided investigative journalist Jacques Pauw's Riebeek Kasteel home. Here is a visual representation of the connections described in his book. Read more
Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities presented by insights into its audience. Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad events. What is responsible for transforming this year's Super Bowl experience? Read more
How does a physical organisation such as the Films and Publications Board hope to regulate online content? With great difficulty... Read more