South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective Measure, researchers found that 69% of ‘high net worth... Read more
There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. The outlook for... Read more
The damage is done. The recent political shake ups towards populism in the hyper-connected western world contains a powerful sub-text: The failure of traditional news media to transform its... Read more
Media houses have invested massive amounts to convert analogue newsrooms into digital first newsrooms. But has this converted into revenue? With the uptake of smartphones, the South African... Read more
While cellphone listening includes some streaming radio, most of it will be via the FM receiver that many phones contain. The reason is simple. FM doesn’t use data, and is therefore free. So... Read more
BRC RAM has come of age, reporting data for its first full year of existence. Michael Bratt attended the release of the numbers to find out more. The latest RAM release has reiterated a lot... Read more