Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. The OOH company has also touted the benefi... Read more
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling in the two elements we have always believed make up brands. As f... Read more
Digital strategist Kevin Ndinguri asks ‘How do clients and brands reach consumers among the clutter?’ This is the one question that we as a media industry get asked year in and year out. I d... Read more
A growing number of consumers are turning to social media as their first point of contact when they have a question or complaint for a brand with which they do business, says Gordon Geldenhu... Read more
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and brand perception is so hot right now in the market... Read more
Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedi... Read more
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