Fahmeeda Cassim-Surtee was recently promoted to the position of CEO of DStv Media Sales in South Africa. The Media Online gets to know her a little better. Read more
Director of DStv sales and marketing Fahmeeda Cassim-Surtee talks about adapting to the changing broadcast landscape and being an eternal optimist. A lesser known fact about the formidable C... Read more
Today’s Amasa Forum tackles an issue on media company’s minds: growth into Africa. Consumers and clients are no longer limited by borders. Who businesses decide to partner with i... Read more
Sport is a crowd-puller but advertisers have realised they can’t rely only on traditional marketing, so they have learnt to adapt, writes Melina Meletakos. Brands that sponsor sport ar... Read more
Advertising has made its way into programming on television but in some cases it has become too obvious and disconcerting. “The Ariel product placement is about as subtle as Enrique Iglesias... Read more
Sport is ‘make or break’ for many in the media industry. It is big business in media. It sells newspapers, advertising and sponsorships. Whichever way you look at it, sport is a powerful pla... Read more