Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ranking compared to just one (China Mobile) in 2006. Read more
Dozens of media managers, scholars, analysts and researchers and journalists from across the globe gathered for the World Media and Economic Management Conference in Cape Town. Read more
How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate. And what could happen now that he's gone. Read more
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive success. Read more
In response to the low RAM, low-storage mobile devices that many Africans still use, Google SA has launched the data-saving Google Go. Read more