In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good. Read more
How exactly is Apple “mega”? In the eyes of The New York Times and Wall Street, it seems, primarily because it’s worth a trillion dollars. But... Read more
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried? Read more
Lisa MacLeod was recently elected vice president of WAN_IFRA. Head of digital at the Tiso Blackstar Group, MacLeod is the first woman to hold the position. Read more
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ranking compared to just one (China Mobile) in 2006. Read more