The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate, writes Jason Heller for MediaPost. Last month I moderated a ses... Read more
I spent a great part Friday evening with a marketing executive from one of the leading South African blue chip companies. It was an evening an employee of a media owner or media agency would... Read more
The one way of assessing 2011 is obviously to look at adspend. Whilst not 100% accurate, it is the only means that we have of tracking spend across media types and picking up on broad medi... Read more
A new research study conducted by media agency Carat has revealed that wealthy single women are a powerful consumer force. The South African Consumer Connection System (CCS) survey has provi... Read more
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry look like then? Who will be running the media agencies? Will media buying be... Read more
Media agencies are in a catch-22 situation with no easy way forward. Managing director of Universal McCann, Bruce Willamson, explains in a story first published in The Media magazine. In the... Read more