When will creative catch up to targeting? Is it even possible for that to happen? The answer is (most likely) yes. By Cory Treffiletti. The targeting side of the business has become exponen... Read more
The fourth MOST Awards revealed interesting results, and while the top media players fared well, emerging companies pipped those established to the post. Over 700 media owners, media planner... Read more
The MOST Awards has continued to gain momentum with another record number of respondents in 2012. Four hundred and forty-five respondents cast their votes for 92 listed media owners and 61 l... Read more
The MOST Awards initiative is based on the principle that consistent performance contributes to business success. MOST is aimed at encouraging and enhancing the communication between two imp... Read more
Four young South African media practitioners have been awarded the Advertising Media Forum (AMF)’s Media Masters scholarships. Katherine Leise (Nota Bene JHB), Arisha Haripersadh (MediaSho... Read more
The relationship between media agencies and their clients isn’t always easy. There’s no question money is an issue, with agencies being pressured to perform more for less remuner... Read more