OPINION: Before we begin to attempt to answer the question, we need to be clear about exactly what the difference is. An insight or to have insight, is to gain an accurate and deep understan... Read more
The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the platform on which it appears”. This is indeed true. But it is also s... Read more
The introduction of paid marketing opportunities on micro-video opens up new opportunities for brands. Amanda Phillips explains how they can make it work. Brands spent much of 2014 working o... Read more
Ton Vosloo has retired after 59 years of service to Naspers media group. He joined as a cub reporter in 1956, and left the company as its non executives chairman on Friday. Koos Bekker retur... Read more
Retrenchments, retirements, purges, dismissals… there’s no doubt that jobs in the media industry have been slashed over the past couple of years. Glenda Nevill investigates the impact of thi... Read more
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey (ES) that will be “the single independent data source that is the... Read more