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The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
Read moreHaving been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
Read moreTraditionally out of home audits are complex and expensive and many markets on the African continent lack even the most basic ...
Read moreWith the launch of the landmark OOH Audience Research just around the corner, the Out of Home Measurement Council (OMC) ...
Read moreSouth Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
Read moreThe South African media industry as a whole has been receiving tons of bad press as of late. Numerous publications ...
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