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Fact: Generally, journalists – at least those that still take their trade seriously – have a love-hate relationship with public ...
Read moreSecond rate trade magazines and indolent section editors in the mass media love press releases. Mainly because the former needs to ...
Read moreDear Journalist / Media Person, This letter has been a long time coming. For eons now, you have had the ...
Read moreWhen the editor sent Caryn Gootkin a copy of the sports minister’s 25 January statement about Bafana Bafana, a plain ...
Read moreIn line with the shift to all things internet, the press release has evolved beyond its traditional use between PR ...
Read moreIt is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand ...
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