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At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
Read moreThe South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
Read moreSince the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
Read moreIn an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media ...
Read moreThe South African Audience Research Foundation (Saarf) and its major stakeholders have taken several steps towards ensuring media is supplied ...
Read moreIn view of the alarming standoff between the media-owners and Saarf, I’m often asked to reflect momentarily on a world ...
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