The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
LATEST NEWS
- Mercedes-Benz SA renews partnership with Beautiful News
- News in a minute: Keeping Generation Y informed and engaged in 60 seconds
- You know you’re an extreme event planner when…
- World of media: Ogilvy fires CCO Meng, the battle for Sky, Ugandans rebel against social media tax
- TV ads, brand sponsorships and OOH are consumers’ most trusted sources
- The Gathering: Media Edition comes after an ‘interesting, challenging, rewarding, exciting and dangerous year’
- AT&T-Time Warner, net neutrality and how to make sense of the media merger frenzy
- Media moves: COSMO SA and Takealot go shopping, free SuperSport on DStv, #Ads24diski18 is back
- Unpacking the MOST Lamb Award
- Behind the brand: Absa repositions as Brave, Passionate, Ready
Copyright © 2015 The Media Online. All rights reserved. Part of Wag the Dog Publishers