Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
Owning the rights to radio frequency spectrum above a given territory is a valuable asset. The South African government could raise a significant money from the sale of certain frequencies. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
Inspired by the actions of television show Grey's Anatomy, which is highlighting the serious issue of women abuse through a story line, SA insurer 1st For Women launched its own campaign. Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more