Owning the rights to radio frequency spectrum above a given territory is a valuable asset. The South African government could raise a significant money from the sale of certain frequencies. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
Inspired by the actions of television show Grey's Anatomy, which is highlighting the serious issue of women abuse through a story line, SA insurer 1st For Women launched its own campaign. Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
Anyone who wants to survive and thrive in the TV world is going to have to throw away old notions and practices and really dig into the data. Read more
Live streaming, like YouTube, has become a popular activity for many people and a way to make money for some. Now it's coming to a TV near you. Read more