Human-first credibility: Audiences trust relatable creators over institutions. Prioritise visible experts and authentic voices. Platform-native storytelling: Adapt content style, format, and delivery for each platform instead of reposting generic content. Audience-led optimisation: Focus on audience needs and search intent, not algorithm chasing. Radical transparency: Show sources, corrections, processes and human accountability to strengthen trust signals. … Continue reading Believability vs credibility: what journalism can learn from creators