TheMediaOnline’s latest news on online and interactive media.
Ramaphosa’s use of Twitter is admirable, it’s a step in the right direction, and it’s still in its early days. We’re not at Trump levels of communication, but maybe we don’t need that level... Read more
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
Government communicators must not be led astray and believe 'views', 'likes' and 'shares' will disarm people into not engaging and not asking the hard questions. Read more
Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings – and expect a response. Read more
For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start working on advertising in an always-on, highly connected environment. Read more
Hashtags and slogans fade but powerful campaigns have proven to dominate, even over time. Will #AmINext prove its staying power? Read more
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