TheMediaOnline’s latest news on online and interactive media.
In November this year, the Independent Communications Authority of South Africa published its memorandum on the licencing of radio frequency high demand spectrum. Read more
Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Read more
So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
The common thread throughout AfricaCom’s keynote sessions was the power of collaboration. Read more
As the year draws to a close, marketers around the world start speculating about trends for the new year. Read more
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