TheMediaOnline’s latest news on online and interactive media.
Being in digital media I have had to do my share of content calendars over the years and the one thing that was always a challenge was finding an emotional connection with an audience. Read more
There are five million Afrikaans-speaking South Africans online right now – a huge potential market for Vrye Weekblad. Read more
Social Display allows brands to take existing creative from their Facebook, Instagram, and Twitter accounts and distribute these as 300x250 display ad inventory across the 24.com network. Read more
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact Index's ‘Africa’ Index held in New York. Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways. Read more
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