TheMediaOnline’s latest news on online and interactive media.
Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings – and expect a response. Read more
For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start working on advertising in an always-on, highly connected environment. Read more
Hashtags and slogans fade but powerful campaigns have proven to dominate, even over time. Will #AmINext prove its staying power? Read more
Similarities between stock exchanges and ad exchanges, despite not trading the same commodities, are undeniable. Privately held businesses (Pty Ltd) generally have less access to readily ava... Read more
With digital revenue generation continuing to be a challenge for many news publishers, WAN-IFRA sought to provide some case studies and solutions. Read more
It will become increasingly more important to consider and address how the technologies such as AI may affect women. Read more
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