ABOUT US
The Citizen is a Gauteng-based daily, national newspaper, distributed Monday to Friday, with its core circulation in Gauteng (82%). Saturday Citizen appears on Saturdays. The Citizen is edited by Trevor Stevens, published daily, and carries quality content across its various editorial pillars including: news, business, sport, lifestyle and entertainment, motoring, horseracing, gaming and auctions.
VISION
Our readers wake up in the morning, looking forward to getting more news, their way.
CIRCULATION AND READERSHIP
The Citizen Format: tabloid |
Readership: 276 000
Saturday Citizen Format: tabloid |
Readership: 320 000
(Source: PAMS 2019)
EDITORIAL POSITIONING
Editorially we strive to serve our readership, which covers a broad range, racially and politically. Our aim is to be clear, forthright and lively, with up-to-date news and opinion, including much input from The Citizen readers. Items are generally short and crisp, allowing busy people to keep up to speed, while also providing longer features for those who have more time to relax with the paper.
CONTENT PILLARS
News | Business | Politics
Soccer |Phakaaathi | Phakaaathi Plus | Horse racing | Gaming
Sport | Entertainment | Health
Classifieds | Motoring | Legals | Auctions
Travel (Saturday)
SUPPLEMENTS AND SPECIAL FEATURES:
RACING EXPRESS: Horseracing special with highs and lows, tips, trainer reports and all the intrigue on and off the track. Forty pages of horse racing every week, including forms for all SA and selected international races.
PHAKAAATHI: Phakaaathi provides a feast of football from across this beautiful game. We bring readers a whopping 20 pages of soccer and betting every Tuesday. Stanton Fredericks has a weekly column “On the Ball with Stiga”, Mark Gleeson, shares betting tips and advice, and Phakaaathi writers take turns to share their Soccer 6 tips.
PHAKAAATHI PLUS: Every Friday, The Citizen brings you Phakaaathi Plus, the perfect way to whet your appetite for the weekend of football ahead. There are two pages of local soccer, including news, views, features and the latest gossip. Also, we pick the best (and worst) moments from the week’s games in our Plays of the Week. International football gets its fair share of coverage, as we talk about the build-up to the English Premier League and feature league tables from across Europe.
MOTORING: The Citizen’s motoring section is one of the oldest and most respected around. In one easy read every Wednesday you are brought up to date with the important and interesting developments in the world of cars, was well as both local and international motorsport.
HAMMER & GAVEL: We bring our readers exciting, in-depth articles, e.g. collectables, classic cars and bikes, residential property. Our commercial audience benefits from having access to a range of topics, e.g. personalities, trucks, commercial property, agriculture. In short, our readers get all the auction news from around the globe and locally every Friday. Auctioneers can now upload their listings to the website themselves. Simply visit https://auctions.citizen.co.za/add-listing/ and register in a few easy steps.
BUY IN BULK: A 16-page supplement every Thursday. The main advertisers are cash and carry clients, and it has a core readership of spaza and small shop owners.
SPORT: Most comprehensive sport coverage: more than 60 pages of sport Monday to Saturday.
BUSINESS: Daily financial news from the award-winning Moneyweb team: personal finance, financial products, JSE/markets, business news, legislation, trends, economic indicators, investigative journalism
CITY: Variety is the spice of life. We bring our readers a smorgasbord of lifestyle topics every day of the week: Health and Fitness, Food and Drink, Travel, Technology, Theatre, Film, Fashion, Décor, Fun and games.
GAMING: News, views and tips on responsible gambling, poker and the casino environment, including restaurant and show reviews. In the paper every Thursday
TRAVEL: A weekly supplement in Saturday Citizen with an appealing mix of local and foreign destinations, advice and comment, with the dual aim of entertaining our readers and helping them plan their travels.
CONTACT DETAILS
The Citizen: 010 976 4222
Advertising enquiries: Sandy Mills, Advertising Manager | Tel: 010 976 4131 | sandym@citizen.co.za
Digital sales enquiries: Roland Ellis, Digital Sales Manager | Tel: +27 71 255 2188 | rolande@citizen.co.za
Media enquiries: Zarko Jevtic, Marketing Manager | Tel: 010 976 4224 | zarkoj@citizen.co.za
Editorial enquiries:
Print queries: Trevor Stevens, Editor | trevors@citizen.co.za
Online content queries: Tel: 010 976 4222.
