Digital

Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands...

Creators lack formal support: Many have little training in ethics, media literacy, journalism or legal responsibilities. Demand for guidance is...

AI is reducing website traffic: AI search tools increasingly answer questions directly instead of sending users to original websites. Publishers...

South Africa’s creator economy is booming, with families, professionals and small businesses increasingly hiring content creators. Short-form video is driving...

AI deepfakes are creating a new corporate trust challenge, making fake communications increasingly convincing. South African regulators are warning of...

AI use differs by newsroom model. Reuters, the BBC and The Guardian deploy AI according to their funding, editorial values...