TheMediaOnline’s latest news on online and interactive media.
A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this... Read more
Those who spread misinformation are exploiting people’s lack of media literacy — it’s easy to spread lies to people who are prone to believe what they read online without questioning it. Read more
If there's one thing that needs to be a strategic priority in 2021, it’s planning to remain relevant in the context of rapidly-changing local and global demands. Read more
Social media in South Africa has been awash with panic, conspiracy theories and mass account deletions ever since it became known that on 8 February 2021 WhatsApp users would have to agree t... Read more
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in the world, today's audience needs sticky content to retain t... Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
