Cory Treffiletti is vice president of strategy for the Oracle Marketing Cloud, and is a founder, author, marketer and evangelist. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. He has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent 18 years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University.
Three years ago, there was a lot of hullabaloo about the battle between established agencies and the impending arrival of the big brand-name consultants coming into the digital advertising space. Read more