Cory Treffiletti is vice president of strategy for the Oracle Marketing Cloud, and is a founder, author, marketer and evangelist. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. He has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent 18 years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University.
There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in the overall number of vendors around for you to spend your dollars on. In my humble opinion, this is a good thing. There are simply too many vendors – and as the […] Read more