Cory Treffiletti is vice president of strategy for the Oracle Marketing Cloud, and is a founder, author, marketer and evangelist. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. He has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent 18 years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University.
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is being used. Read more
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand our needs and what we are trying to accomplish is still better than any self-service platform. Read more
The event business has boomed as a result of people offering up their opinions to create discourse and further ideas. But we rarely ask whether those sharing their opinions are credible...or if they're paying to be heard. Read more