Cory Treffiletti is vice president of strategy for the Oracle Marketing Cloud, and is a founder, author, marketer and evangelist. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. He has authored a weekly column on digital media, advertising and marketing since 2000 for Mediapost's Online Spin. Cory spent 18 years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. Cory is a graduate of the Newhouse School for Public Communications at Syracuse University.
The event business has boomed as a result of people offering up their opinions to create discourse and further ideas. But we rarely ask whether those sharing their opinions are credible...or if they're paying to be heard. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the journey with them. Read more
Herein lies a challenge facing mobile: spam and robocalls. Your phone is with you all the time and it allows you to have access to anything almost all of the time. Unfortunately, the reverse is also true... Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more