It's obvious that you get more income from existing customers and how do you do that? Well, I doubt that a loyalty programme is going to accomplish it alone. Read more
I wonder right now, who of Mampintsha’s friends and associates is willing to #BeThatGuy and say #NotInMyName... Read more
Why should the GDPR matter to South African digital marketers? GDPR and POPIA are set to dramatically change the way SA organisations do business – especially how personal data is handled an... Read more
While I commend Mzwanele Manyi’s unwavering mission to transform media, it is important he heed a few suggestions that will help him navigate the media labyrinth Read more
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, which is to simply stop using the word ‘advertising’. Read more
The media is changing, not just in South Africa but the world over, with the key driver being dynamic consumption habits of customers, and our failure to adapt. Read more
