The Olympic Games begin in just over three weeks. The Olympics are a way of uniting the world through sport, but they can also unite people through the stories behind the sport. Read more
While media in Africa generally continues to battle with a shrinking advertising pool, increasing competition and state-owned media having to be bailed out with increasing regularity, there... Read more
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
I was listening to afternoon drive-time earlier this week on CapeTalk Radio and the stand-in presenter opened with a 10-minute long rant about the price of tomatoes and how that affected him... Read more
The advertising industry shouldn’t be complaining to the regulators about what they feel is the consumer being overly offended. They need to talk to the media. To use their ad buying power t... Read more
