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The signals shaping business, media, tech and consumer behaviour across Africa
A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's...
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Building what’s next: Rehema Chege joins dentsu Kenya
Dentsu Kenya has appointed Rehema Chege as business head, creative. She joins dentsu with more than a decade of experience...
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The digital shifts every African marketer should be watching
From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power...
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We measure the cost of strategy. Why don’t we measure its value?
Strategy is an investment, not a cost: Better thinking leads to better decisions and stronger marketing outcomes. Not all hours...
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Africa does not need WhatsApp adoption: Brands need a stronger relationship strategy.
The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be...
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Africa is not the next digital opportunity. It is the current one
For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to...
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