Pot of gold: Burgeoning cannabis industry illuminates shifts in the ad landscape
The legalisation of cannabis has paved the way for a transformative shift in the advertising and marketing landscape.
Things that will make your brand loved, now!
I am constantly asked what makes a brand loved and in today’s fast moving world of inter-connectedness it is essential...
Rise of the machines and other tech & media trends for 2014
Each year the world changes slightly. New technologies and innovations come to the fore whilst old ones become discarded. Each...
We’ve talked the talk… let’s walk the walk now in Africa
As all the hype of Cannes Lions 2013 fades into the distance we need to take a closer look at...
Trends 2013: They’re watching your every move…
“It is critical for every brand in Africa to have a digital strategy beyond the Internet. Think small screen and...
Deal with emotions, but make your decision based on business goals
Are you happy with your current agency and are they delivering on the key business goals you set with them? ...
