I am constantly asked what makes a brand loved and in today’s fast moving world of inter-connectedness it is essential to have a framework of key points to work from, so below I have put together the top 17 that will assist any marketing person in this field. Build contacts – Penetration will become more […] Read more
Each year the world changes slightly. New technologies and innovations come to the fore whilst old ones become discarded. Each decade brings about major changes to the world we live in as these changes agglomerate; the ’80s saw the rise of fax machines and photocopiers (interestingly these are now becoming obsolete themselves showing the pace […] Read more
As all the hype of Cannes Lions 2013 fades into the distance we need to take a closer look at why these creative media festivals are relevant and what impact they should have on the African media and marketing landscape. Having spent time at Cannes Lions this year as a judge in the media category […] Read more
“It is critical for every brand in Africa to have a digital strategy beyond the Internet. Think small screen and 900 million connected consumers and not Apple Mac.” Sales people will have less opportunity to influence a purchase Consumers want to have conversations with a brand 24/7 and this can be quite intimidating when you […] Read more
Are you happy with your current agency and are they delivering on the key business goals you set with them? Post the 8th Aegis Media Thought Leadership Digibate key industry panelist Dawn Rowlands, with help from Tony Koenderman, Mike Joubert, Zahn Rossouw, Luisa Mazinter and Lwandile Qokweni, look at the key issues that you should […] Read more
To converge or not to converge – this is no longer the question – it’s the state of play! says Aegis Media’s Dawn Rowlands. The biggest effect of the digital revolution is the removal of any degrees of separation between the consumer and anything out in the marketplace. Whatever consumers wish to access or get […] Read more
