Attention economy: Facebook delivers traffic but no money for news media
The bottom line is there is no data yet to verify how well news publishers manage to convert social... Read more
From iconic characters – like the Powerpuff Girls, Scooby Doo, and Tom and Jerry, – to brand new exciting programming, and even a rotating stage, Turner Broadcasting’s very first Upfront Afr... Read more
PRESS OFFICE: Shareable social media content is probably the most valuable data any company can have. It means that the content that has been produced for that company has struck a chord and... Read more
The Media Online's weekly round-up of need-to-know global media stories. Read more
Stripping away all the outer layers to reach marketing's raw core is what next year's IMC Conference is all about. And what a line-up of speakers they have planned. Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer... Read more
Donald Trump's treatment of Jim Acosta, and his withdrawal of his right to attend White House press conferences, has sparked global debate. Chris Moerdyk weighs in. Read more
Magazines
The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells,... Read more
TV
Digital ad marketplaces don’t work for TV
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
OOH
Marketing gets Naked: It’s about the bottom line
Stripping away all the outer layers to reach marketing's raw core is what next year's IMC Conference... Read more
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