Full speed ahead: Drive time radio still steering audiences and revenue
Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers a... Read more
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook more subscribers. Read more
With the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer resear... Read more
Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers are seeking? Or has station listening blossomed throughout the entire day, slowly eroding t... Read more
Aspirational and inspirational: That’s the promise from Discovery about the launch of its HGTV Home and Garden Television on DStv. It will also fulfil growing demand from viewers for more co... Read more
There were some predictable top Google searches in South Africa this week, though others came out of left field, fuelled by controversy and privacy concerns. Read more
[PRESS OFFICE] Cape Town is the South African city with the highest murder and robbery rate, so it’s the logical setting for Season 2 of Die Byl, the gritty Afrikaans cop drama that is now a... Read more
Magazines
Talking with the Bona woman, who is being who she wants to be
Bona is bucking magazine trends, as the latest ABC figures reveal. Editor Bongiwe Tshiqi puts it dow... Read more
TV
Aspirational and inspirational, HGTV set to fulfil viewer demand for home and garden content
Aspirational and inspirational: That’s the promise from Discovery about the launch of its HGTV Home... Read more
OOH
No blank spaces: A pivotal time for the evolution of out of home advertising
Growth in social data, mobile data and merging online and offline behaviours has enabled the use of... Read more
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