Chris Botha

Chris Botha Articles 19

Chris started his life in media when he was a student at the University of the Free State. He ran the local campus radio station (RSFM) and was the proud presenter of the sport show. When The MediaShop won the ABSA account in 1999 he joined the team, and except for an 18 month sojourn at Starcom, has been with the company ever since. He grew his media knowledge working on brands such as Nando’s, MINI, Virgin Mobile, ABSA as well as his retail clients which include Shoprite Checkers and the JD Group.

25 ways the COVID-19 outbreak will impact on SA media environment

Posted By: Chris Bothaon: March 17, 2020In: Media agency

As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. Read more

It’s a fact: Emotional clickbait always wins

Posted By: Chris Bothaon: March 13, 2020In: Opinion

Let’s look at the facts and figures. Let’s crack a book open and do some of our own homework on a topic before being dragged down an emotional rabbit hole. Read more

The power of positive sentiment, rugby and great business

Posted By: Chris Bothaon: November 26, 2019In: Opinion

As media and communication experts, it is our job to set the narrative for what works in our country. Read more

The leadership dilemma in the advertising and media industry

Posted By: Chris Bothaon: May 17, 2019In: Media agency

[COMMENT] “Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…)” … A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What does she know about electricity generation? […] Read more

Opportunities lost: The impact of corruption on your media rand

Posted By: Chris Bothaon: April 10, 2019In: Media agency

In years gone by the adage "flat is the new up" was jokingly bandied about. Now it is cried out in desperation and frustration. Read more

The frog in the pot: Will SA’s media agencies end up boiled, not knowing what hit them?

Posted By: Chris Bothaon: December 12, 2018In: Media agency

So much of what is happening in SA feels the same as a frog in a pot, with the temperature increasing each month, and no one jumping out or doing anything different. Read more