Is the biggest trend adequately planning for the 'cookiepocalypse'? Yes. Is it the creation of programmatic media buying for non-digital media? Yes. Blurring of the lines between digital and traditional media? Yes. Short form video content? Most definitely. Many trends remain the same as in previous years but they’re constantly evolving and morphing. Read more
So, here’s to 2021. Guaranteed it will bring challenges. But I hope you will join me in having an optimistic attitude about what we can achieve this year. Read more
If there is one thing that 2020 has taught us – it’s that you can do anything from anywhere. But what does this mean? Read more
We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better. Read more
As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. Read more
Let’s look at the facts and figures. Let’s crack a book open and do some of our own homework on a topic before being dragged down an emotional rabbit hole. Read more
