It's obvious that you get more income from existing customers and how do you do that? Well, I doubt that a loyalty programme is going to accomplish it alone. Read more
I wonder right now, who of Mampintsha’s friends and associates is willing to #BeThatGuy and say #NotInMyName... Read more
While I commend Mzwanele Manyi’s unwavering mission to transform media, it is important he heed a few suggestions that will help him navigate the media labyrinth Read more
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, which is to simply stop using the word ‘advertising’. Read more
The media is changing, not just in South Africa but the world over, with the key driver being dynamic consumption habits of customers, and our failure to adapt. Read more
Old hands will remember throwing out a lot of the rules of journalism during the apartheid years to balance the iniquity of the system - as happened under Jacob Zuma. Will it change now? Read more
