As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television & Video (RATV) virtual event. As always... Read more
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners and strategists. Read more
As a continent we are at the forefront of digitised consumers, mobile penetration is extremely high, and mobile connectivity has leapfrogged that of personal computers in Africa. Read more
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more
