Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, providing insights, and giving it meaning. Read more
The countdown to the 2018 Pan African Media Research Organisation conference in Lagos, Nigeria, has begun. Here are four reasons why it should not be missed. Read more
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this space. Read more
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut the Millennials more slack, or, at least, pay them more serious atte... Read more
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
