The Broadcast Research Council of South Africa has completed its first year of RAM quarterly reports for 2016 with the release of the October 2016 – March 2017 diary. The latest RAM release... Read more
CYBERTORIAL* The New Consumer prioritises progress and development, and seeks this through new experiences and wealth gain. In order for brands to connect with them, they will need to move a... Read more
The 18th annual PAMRO conference will take place from 27-30 August 2017 at the Vineyard Hotel in Cape Town, South Africa. It will address the theme ‘Content is King, and he is one of us’. Th... Read more
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young adults. Using the research as a guide to c... Read more
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the media industry that “the current state of the BRC TAMS panel i... Read more
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) “has received widespread support from the country... Read more
