Research
Food, fuel and power cuts keep South Africa’s middle class awake at night
While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but...
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2022 Christmas spend: What to expect from consumers
These may be tough times, but South Africans are set to dig deep and plan for a happy and festive...
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Side-hustlers and slashers on the rise in SA Middle Class
There is, of course, nothing new about making some extra money on the side. Side hustles are important to a...
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SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO...
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GenNext Youth Behaviour Report: Optimistic, resilient but untrusting and sceptical
The 2022 Gen Next report reveals what feels like unprecedented chaos as an ongoing theme experienced by the youth of...
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‘Brands in motion’ guided by brand purpose as their North Star (with video)
WE Communications (WE) has released its latest Brands in Motion global report, The Bravery Mandate: Make It Real.
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