Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more
The curiosity of managing director of WordStart, Mongezi Mtati, lies behind the decision to launch a survey on what makes the local Black Twitter community influential. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three reasons why. Read more
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded. Read more
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