After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
Old Mutual commissioned its Millennial survey to better understand the financial behaviour of employed millennials ... As is the case globally, the first message to come from the research wa... Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
