New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, Quentin Stewart, reveals more about the media monitoring company... Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
Trailblazing research legend and author of The Advertising Mind and The Branded Mind, Erik du Plessis, has died. Read more
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
With the new year in full swing, businesses are in the process of developing and refining their strategies for a fruitful 2019. Media analysis company Focal Points has identified three of th... Read more
