A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that help ‘future ready’ businesses succeed. Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
If organisations and fact checkers know what factors motivate people to consume and share disinformation, they can develop interventions better suited to particular behaviour patterns and co... Read more
KIA claimed a Guinness World Record in early 2021. And it had nothing to do with cars. Read more
Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of what is happening with research in these uncertain time... Read more
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by marketing automation, user experience, digital vi... Read more
