To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
Trailblazing research legend and author of The Advertising Mind and The Branded Mind, Erik du Plessis, has died. Read more
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
With the new year in full swing, businesses are in the process of developing and refining their strategies for a fruitful 2019. Media analysis company Focal Points has identified three of th... Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
