Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
Sifiso Falala, founder of Plus 94 research, was recently elected president of the Pan African Media Research Organisation. We put him in The Hotseat. Read more
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials. Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
In an effort to future-proof its research and ensure it aligns with real world scenarios, PwC has enlisted the help of media professionals. Read more
