Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms. Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we move forward there is a comfort in celebrating those channels that have deli... Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, Quentin Stewart, reveals more about the media monitoring company... Read more
