It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising that reaches millions of young people around the world. Read more
[COMMENT] I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the con... Read more
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder and CEO of Quirk, an agency primarily... Read more
In essence, it’s important for brands to remain authentic to their brand values, and understand the human element when creating content. Read more
The Facebook/Google duopoly attracted more than half (56.4%) of internet ad money and this share is expected to continue its rapid increase to reach 61.4% in 2019. What else does WARC's repo... Read more
