What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
If you don’t have an audio marketing strategy, then now is the time for your brand to turn up the volume Read more
It's been 25 years since Red Cherry Interactive first opened its doors. It recently repositioned as a full-service ad agency. Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
