How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate. And what could happen now that he's gone. Read more
All marketers and media companies that want to be relevant into the next decade are working hard to build direct consumer relationships. Read more
The brief from Wahl was simple: “To create a truly South African piece of communication". But conceptualising the ad was not so simple... Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious mind and leave shoppers open to new choices. Read more
The ASA has found Herbex to be in violation of its standards code for using testimonials claiming efficacy which were not justified. But the company stands by its testamonials. Herbex respon... Read more
