While the ad industry has been turbulent over the past year, one of the key things it needs to address is reforming its own kingdom. [And that’s on top of the Covid-19 pandemic.] A... Read more
Will Facebook make the changes that everyone is campaigning for? Maybe. But if advertisers only boycott for a month, this will be a small blip on Facebook’s financial statement. Read more
Even though brands are stepping up and making statements...decolonisation is rarely discussed in advertising – and it needs to be. Read more
In its earnings call Friday, Adobe President and CEO Shantanu Narayen announced the company was shuttering Adobe Advertising Cloud transaction-driven offerings. Read more
The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more
The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's murder. Read more
