For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers. By Mohammed El Hazzouri, Associate Professor of Mark... Read more
The Super Bowl ads did what they are designed to do — sell stuff — but they did not challenge the public. Read more
There is so much that’s good in advertising today. Yes, there are changes and they are hard to predict. Yes, the changes are coming faster and faster. But... Read more
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it that digital advertising has continued to increase AND show real value? Read more
Gillette’s new advertisement is different, uncompromisingly confronting problems such as sexism, bullying and harassment, and exemplifies a significant creative challenge for advertisers... Read more
The DA recently unveiled a controversial billboard in Johannesburg shouting out the headline, ‘The ANC is killing us’ complete with blood dripping off the font. Welcome to elections 2019. Read more
