If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
We all know that advertising sells, but do those award-winning creative campaigns make any difference? According to research, it turns out that award-winning, highly creative advertising is... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
A recent ruling by Press Ombudsman Pippa Green, responding to a complaint by Rhodes University journalism lecturer, Simon Pamphilon, highlighted the need for clear distinctions between edito... Read more
Over the course of the recent Google Marketing Live conference, Google announced several live and planned features that will change the digital marketing landscape. Read more
Perhaps a better question to ask in the interest of optimism is: will we see brands and marketing managers being brave enough to take a stand for ideas and creativity that will leave a posit... Read more
