We need a grounded ad industry. Advertising means too much to the world. It can be a truly noble industry. But we will have a hard time finding and truly living that nobility if we can’t fin... Read more
The issue of advertising 'greenwashing' was thrown into sharp relief this week when a climate change activist crashed a Cannes Lions ceremony. Read more
I feel the urge to comment on the Meta (that is, Facebook) ad called Good Ideas Deserve To Be Found, otherwise known as 'Please, Please, Please Allow Us To Track You'. Read more
Cannes Lions 2022 is shaping up to be one of the most exciting years in the award show’s history, bolstered by the two-year hiatus it took due to the pandemic. Read more
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 on Friday. FCB Joburg dominated the line-up with five proudly South African television commercials. Read more
However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit in the gaps in today’s TV ad measurement. Content versus ad ratings should b... Read more
