Delivering the right message to the right person at the right time is digital marketing's promise. Savvy politicos have known this and used it for over a decade. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
With multi-channel advertising being the next frontier for sales house Mediamark, a newly signed deal with digital news publisher, TheSouthAfrican, makes perfect sense. Read more
The advertising and media landscape is constantly changing, from how we consume media to what media we are engaging with. Read more
Companies that successfully harness the power of 4IR technologies in tandem with upskilling strategic creative thinkers...will be the big winners in the future. Read more
