In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand... Read more
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-dep... Read more
Radio is often an afterthought in the media agency planning and buying process, and thus its effectiveness is limited and its full potential not realised. This sentiment was addressed at Pri... Read more
Ok, so clearly advertising in general hasn’t died. That would be bonkers and it’s pretty clear we are still plagued by pop-up ads and irritating info-mercials. In fact, advertising is probab... Read more
Visitors to Markex, an event that is 30 years old now, used to only derive value from promotional products being exhibited. While this is crucial for business, for the last two years another... Read more
Communications minister Ayanda Dlodlo has instructed her department to find out why an application in terms of the Promotion of Access to Information Act (PAIA) by the South African History... Read more
