If we want to drive business growth in 2021, if we want this year to be really different, we need to be proactive, not reactive. We need to move out of last year’s shadow. Read more
Changing the status quo for women working in the production side of the advertising industry is at the heart of new company launched by the DUKE Group this week. Read more
The ad industry is going on a diet forced upon us by an oligopoly of internet companies who clearly do not want to work together going forward. What does that mean for you? Read more
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of t... Read more
It’s good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack of consistency is what opens the door to creativity. Read more
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry trans... Read more
