People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing creative. Read more
Capitalism and activism have always been uneasy bedfellows, but companies should be wary of appropriating social justice movements and equating buying products to fighting for human rights. Read more
AT&T has launched a branded advertising and analytic division, called Xandr. Read more
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing. Read more
Over the last four years, South African brands spent on average 33% more on TV advertising during November and December than in the beginning of the year. Read more
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your brand soar. Read more
