Advertising

Advertising is moving into AI chatbots like ChatGPT and Gemini. Researchers Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner,...

About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains...

Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently...

When Tinyiko Thobejane looks back on her career, she doesn't see a carefully planned route. She sees a series of...

Feel-good marketing is emerging as a key strategy for brands seeking stronger emotional connections with consumers Penquin says consumers increasingly...

Access isn’t enough: Cannes rewards curiosity, preparation, initiative and active participation. Simple ideas can be powerful: Great work starts with...