South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to radio sales. Read more
A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, wil... Read more
Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
The new Advertising Regulatory Board, which has replaced the Advertising Standards Authority of South Africa, began its work on Monday. The ASA was ordered to liquidate by business rescue pr... Read more
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
