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Year after year, we decry the lack of women in leadership positions. Yet every August, we find ourselves conducting the...

Faced with a cookie-less world, companies must ensure that their first party data is as embellished and fleshed out as...

It’s official: even as publishers recognise the demand for video, they just can’t capitalise on media’s digitech revolution. So, isn’t...

Kantar Media, a world leader in audience measurement, has launched its annual Media Trends and Predictions report, providing predictions for...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits...

A person’s attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology...