The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good. Read more
The values brands espouse have become increasingly important, with consumers changing brands if they no longer 'speak' to them. Read more
The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five or so years. Here's why... Read more
Aiming to overcome stereotypes, while increasing social cohesion in South African society, Castle Lager’s new advertising campaign is smashing labels. Read more
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and ROI across all channels. Read more
