What would the World Cup be without adverts? Brands using major soccer stars and the tournament itself to showcase their offerings. Read more
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the hearts and minds of consumers. Read more
Storytelling can also positively reinforce our sense of identity, and we’re seeing this as a local trend in South African commercials. Read more
Shooting, producing and airing a film in the space of a day was a labour of love, but the King James Group did it to celebrate Sanlam's centenary with Born Today. Read more
The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty much to all media. Read more
