TheMediaOnline’s latest news about mobile media.
Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there is something to be said about constantly connecting with customers. Read more
Wondering what South Africans on social media are passionate about? Wonder no more because Instagram has released details... Read more
The common thread throughout AfricaCom’s keynote sessions was the power of collaboration. Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
It will become increasingly more important to consider and address how the technologies such as AI may affect women. Read more
