We have come up with so many ways to communicate in any way we want, at any stage of the day. What we have forgotten to do is to evolve listening and observing in the same way as we speak. Read more
The motto of this story is that if you want to get someone’s attention in this day and age, then you HAVE to make sure that your ad is relevant, creative, intriguing and entertaining. Read more
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all about. And what a line-up of speakers they have planned. Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer... Read more
Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st century or as some call it “the era of the fourth industrial re... Read more
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for AI. Thirdly, it's Amazon, Amazon, Amazon... Read more
