Almost every day there’s a new casualty on the brand communications battlefield, with consumers waiting to troll misguided entities that put a foot out of line. Read more
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be not only worthwhile, but necessary. Read more
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ contains a mix of TV plus YouTube plus Facebook plus GDN to build reach against the... Read more
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in Sub-Saharan Africa. Read more
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay in business. Read more
What is the future of email content marketing and what brands can do to stay ahead of inbox overload? Six top email newsletter trends to be aware of. Read more
