In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too far over the li... Read more
Undoubtedly, in today’s competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition. Read more
It’s now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it. Read more
KFC, as the brand to really bring #KFCProposal together, lived up to the principles above but in my opinion many of the other brands just wanted to jump onto the bandwagon. Read more
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part of its Future Fit programme. Read more
There’s no disputing the quality of advertising in South Africa; our showing at Cannes proved that we have the cajones to take on multinationals and win. Read more
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