Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection and purchase of legacy media. These primarily provide an understan... Read more
South Africa could face a massive cyber assault this year. At a recent International Data Corporation (IDC) and Microsoft event on cyber threats, the IDC’s Jon Tullett said one of the compan... Read more
So your name has popped up in some of the 200 000-odd leaked Gupta emails, now pretty much known as #GuptaLeaks. How do you react? Deny and delay? Admit and move on? Blame the media? Blame W... Read more
Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates th... Read more
What would real transparency look like in the ad industry? Imagine, if you will, a world in which an agency could 100% guarantee that your ad was delivered to exactly the right person you in... Read more
In a new series of articles, The Media Online speaks to individuals who have been making a splash in the media agency world. First up is Laiza Zikalala from The MediaShop. Known as someone w... Read more
