As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used more effectively within a digital media strategy. Read more
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than true connections with consumers. Read more
Nelson Mandela Metropolitan University recently rebranded as simply Nelson Mandela University. Creative Caterpillar was the creative team behind this process. Read more
![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27-190x122.png)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has dramatically shifted. Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
