For Sibulele Siko-Shosha, storytelling is the pulse that connects people. And she should know. The founder of The Dumile Group tells us about her entrepreneurial journey. Read more
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. Read more
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some of the marketers and agencies who faced fire with fire and braved these less... Read more
This World Creativity and Innovation Day, we reimagine the client journey according to current trends specifically in the banking sector. It’s critical to be in the business of daydreaming. Read more
