We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Boomtown launched in 1994 and has 51% black ownership, as well as a programme, called Bayeza, to incubate and nurture young black graduates, and over 40 employees around South Africa. It sta... Read more
A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and to gain insights for her work, went beyond preconceived expectations. Read more
As media and advertising people, we need to think about the intersection of where consumers find their content and how that content makes them feel. The best way s is to really mine the data... Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
All too often business executives do not get to interact with editors and journalists on a more senior level and in an in-depth manner. Read more
