Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
Single minded focus is key in an economy that is struggling and brands that are fighting to be part of the consideration set. Read more
Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and our worldview, beliefs and internal drivers are shaped... Read more
Forget business as usual. Great brands need to look at the world through fresh eyes. Here’s how to break away from the old and embrace the new. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
