Ironically, digital and TV saw the biggest rise in consumption but their revenues declined as advertisers' cash flow started drying up due to their supply and demand coming to a halt. Read more
Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of organisations, including business. The pandemic has highlighted the param... Read more
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that is translated into good brand communications that translate au... Read more
Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook, Twitter, WhatsApp, YouTube, TikTok etc, we have learnt to rummage through al... Read more
The fact that you are working from home does not mean you must show up anyhow. In fact, you need to remember that you are WORKING, albeit from home. Respect yourself, your colleagues, and th... Read more
