The latest Media Inflation Watch (MIW) figures are out that look at 2013. All figures are based on data from January 2013 to Dec 2013 compared to January 2012 to December 2012. An important technical note: new weighting measures were introduced into the television measurement survey, TAMS, in 2012 Q3. Therefore audiences of 2012 Q3 and […] Read more
The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is giving rise to not just a new way of shopping, but a new consumer and with it a new consumer mind-set. […] Read more