Browse the latest media news articles below to get the inside scoop on the radio industry.
In the ’90s there was a television commercial for the SABC’s Radio Active. It depicted a family huddled around a television set. The initial shot showed the back of the TV with the fam... Read more
There is so much data that we're losing sight of the “metrics that matter”. No matter who you talk to, everyone has a different idea of what the numbers mean. Read more
Talk stations occupy an important space in South Africa, helping us to contextualise our beliefs and values. Read more
The relationship between broadcaster and freelancer is like a love-affair: nervousness, edginess, double guessing, heated passion, fantastic gifts, loaded conversations, wonderful weekends a... Read more
SABC Radio's commercial stations are being hampered by a lack of permanent appointments in key roles. You have to appoint the right people to let your brands live out loud. Read more
it is important to successfully find a sweet spot for high-end and low-end consumers and common factors that bind both markets authentically. Read more
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